contributed by Michael Harrison
With the recent stock market crash bankers and investors are once again living in fear. The financial repercussions that arise from a combination of make-belief economies and Band-Aid promises have us play ball like the good citizens we are ought to be. But what is wrong with the bigger picture?
It’s a matter of perception in a high-stakes game
Perception is and can be very dangerous if it is based on make-belief politics. Take the US government for example: for months they have hinted that the economy is on the rise once again… that everything is all right. And then… boom, there goes another stock market crash.
Fact is that things are not all right.
The US is still spending more money than it earns. The national debt is getting bigger while people’s lives are ruined everywhere. And it doesn’t stop there. The perception game continues across the pond with half of Europe on a dangerous downward spiral.
People everywhere are fed up and the signs are showing. Take the recent UK looting escapades that resulted in people losing their life’s work and their lives.
People are hurting and the governments close both eyes to play damage control. This also applies to Australia, despite the in-cahoots practices of our politicians.
Perception in business
While the wrong perception can bring the stock market to a slow crawl and make it crash and burn, it can do wonders for your business if used right.
Perception is everything in marketing. When potential clients and customers perceive you as a successful business, as a reliable company they are more inclined to show with you. This brings us back to brand marketing and how important it is to build your brand to build your business.
Where will it lead?
If we err on the side of caution then NAB’s chief Clyne comments hit closer to home than we’d like to admit. According to him we might be in for a tough ride as more and more homeowners fail to keep up with mortgage payments. Rising unemployment is causing havoc for many families and if it keeps rising we might be in for a rude awakening.
What do you think is really going on?